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The Impact of Ad Fraud

By Nichol Quest-Herelle

Money, Money, Money…Bank Fraud, Stock Exchanges, Media Fraud, Ad Exchanges…
is there a link?

What is the actual impact to our media industry when it comes to ad fraud? Has our industry become, or slowly becoming, the new ‘Lehman Brothers’ with the ‘big boys’ leading the way?

The Google’s and Facebook’s of the world… Are they eradicating Ad Fraud or setting the tone moving forwards so we don’t have a ‘media collapse’ like we had with the famous collapse of ‘the Lehman Brothers’ in 2008?…

The Ultimate Guide for Graduate Job Seekers

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By Katy Lock

Where do you start?

So, you’ve decided that you want to pursue a career in retail. But before you get going on your applications it’s important to think about the types of roles that you feel you would enjoy and would have the right skills and experience for.

How Do You Get the Most out of Attending a Careers Fair?

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Author: Amy Bradford

Have you been to a job fair recently? If not you probably should have.

Here at Success Appointments there’s one thing that we all agree on – careers fairs are a great way of gaining a good understanding of the industry that you are looking to build a career in.…

How Digital Careers are Shaping the Diversity of the Modern Workplace

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The rise of digital has changed the face of the world we live in. Eight out of ten jobs that never existed ten years ago have now become crucial to any industry’s digital or eCommerce strategy. The world of digital continues to progress at a faster pace than we could ever of imagined, with new ideas and requirements constantly altering the landscape.…

March- Muse of the Month: Pink Boutique

Who would have thought an initial £90 investment start-up business would of turned into a £1.8 million turnover company?

Young entrepreneur Alice Blackie, founder of online fashion retailer Pink Boutique noticed a gap in the market for glamorous party dresses, back in 2012 where she used to run to the post office with 40 parcels during her lunch break selling dresses through eBay, 6 months down the line with great success Alice set up her own website.…

Could the trend of Messenger Apps soon become bigger than Facebook?

Messaging is one of the hottest social channels today and one of Facebook’s most popular and fastest growing products with 800 million users. No wonder Facebook is investing so much in messaging as this is proving to be one of the most powerful ways for people to keep connected and therefore a nature avenue for advertiser to join the conversation and reach potential customers.…

Digital Trading, Global E-Commerce and Online Merchandising skill sets merge

As global e-commerce increases Digital Trading, Global E-Commerce and Online Merchandising skill sets merge together, it goes without saying we’ve become more interconnected via digital – the system of engagement for business has somewhat altered. The anonymity associated with online customers is one of the biggest obstacles to overcome in successful e-commerce merchandising- where did your visitor come from?…

5 Predictions for 2016 Digital Trends

2015 took digital to a new altitude as hi tech sales start to slow and we fall out of  love with complex devices!  We’ve seen evidence of ‘pay-to-play’ across top social networks Instagram and the “buy now option” on Pinterest.

So what can we look forward to in 2016?  “Real-time marketing, mobile optimisation and brands connectivity”, is just a snippet in the expert opinion of our Digital & Marketing team, who below share their top 5 digital trends for 2016;

1.

Best Social Marketing Campaigns

Social Media has enabled companies to push boundaries and to use their creativity to come up with brand new content every month, if not every week, and for some companies it’s now every day just to stay ahead of the game and competition. Depending on the scale of a marketing campaign, you can spend weeks planning and preparing. …

What is FinTech?

So what’s this thing called FinTech? To start let’s define what FinTech is and covers..

Financial technology, is commonly referred to as “a line of business based on using software to provide financial services” in the key areas, such as mobile payments, money transfers, loans, fundraising and even asset management, to a number of key financial business areas or financial services/ products (Lending, Payments, Personal Finance, Retail Investment, Remittances, Equity Financing, Institutional Investment, Consumer Banking, Banking Infrastructure). …

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